When it comes to discovery calls, one approach doesn’t fit all. At Aureo, we recommend a call with each top prospect once a brand has submitted a marketing project request and reviewed proposals from aligned freelance talent.  Whether you already have your top candidate in mind or a few contenders, setting up a discovery call […]

What was once a one-day only, in-store shopping extravaganza has become a weeklong sales blitz immediately following the Thanksgiving holiday. And, with the majority of Americans shopping online, the blitz has taken over the internet. How is a brand to stand out when customer expectations are shifting and the noise around holiday sales keeps getting louder?