What was once a one-day only, in-store shopping extravaganza has become a weeklong sales blitz immediately following the Thanksgiving holiday. And, with the majority of Americans shopping online, the blitz has taken over the internet. How is a brand to stand out when customer expectations are shifting and the noise around holiday sales keeps getting louder?

A lot goes into signing a new client. From your initial point of contact and sharing your portfolio to submitting a proposal and outlining deliverables and timelines, trust is earned in every interaction. The difference between the person that earns the project and those that don’t oftentimes comes down to who instilled the most confidence […]