Marketing Insights

As a startup or small business owner, you already know that marketing is essential to the success of your business. Easier said than done, we know. With limited resources, it’s important to prioritize the right marketing investments to get the most out of your budget. Here are 5 marketing investments with the potential to yield […]

Marketing Insights

April 10, 2023

5 Marketing Investments With High ROI

As a small business owner, it’s easy to get overwhelmed with the day-to-day tasks of running your business. Marketing is one of the most important aspects of your business, but it can be time-consuming and expensive. That’s why many small businesses are turning to freelance marketing experts to help them with their marketing needs. Here […]

Brand Insights, Marketing Insights

April 4, 2023

3 Reasons for Small Businesses to Outsource Marketing to Freelance Experts

When it comes to discovery calls, one approach doesn’t fit all. At Aureo, we recommend a call with each top prospect once a brand has submitted a marketing project request and reviewed proposals from aligned freelance talent.  Whether you already have your top candidate in mind or a few contenders, setting up a discovery call […]

Brand Insights, Marketing Insights

November 8, 2022

8 Questions For Brands To Ask Marketing Freelancers on a New Project Discovery Call

What was once a one-day only, in-store shopping extravaganza has become a weeklong sales blitz immediately following the Thanksgiving holiday. And, with the majority of Americans shopping online, the blitz has taken over the internet. How is a brand to stand out when customer expectations are shifting and the noise around holiday sales keeps getting louder?

Brand Insights, Freelance Insights, Marketing Insights

November 1, 2022

10 BFCM Marketing Strategies to Use in 2022

A Request for Proposal (RFP) is an efficient way for brands to let freelancers know that they’re accepting proposals to fill a role. Gone are the days of long, tedious, time-consuming RFPs— at least at Aureo. We utilize a custom, streamlined RFP form to provide freelancers with all the information they need to prepare a […]

Brand Insights

October 4, 2022

A Brand’s Guide to Submitting an RFP

A lot goes into signing a new client. From your initial point of contact and sharing your portfolio to submitting a proposal and outlining deliverables and timelines, trust is earned in every interaction. The difference between the person that earns the project and those that don’t oftentimes comes down to who instilled the most confidence […]

Freelance Insights

October 4, 2022

4 Meetings to Have With a New Freelance Client

video meeting