As a startup or small business owner, you already know that marketing is essential to the success of your business. Easier said than done, we know. With limited resources, it’s important to prioritize the right marketing investments to get the most out of your budget.

Here are 5 marketing investments with the potential to yield some of the highest ROI for small businesses.

1. Search Engine Optimization (SEO)

Investing in SEO is one of the most cost-effective ways to drive traffic to your website. By optimizing your website for search engines, you can improve your website’s visibility and rank higher in search results. This not only increases your website’s traffic but also helps you attract high-quality leads that are more likely to convert into customers.

2. Email Marketing

Email marketing is a powerful tool for nurturing leads and building relationships with your customers. Your email marketing strategy should include various flows from a welcome flow, to abandoned cart flow, and regular updates to keep your brand top-of-mind with your customers without overwhelming them with unnecessary content.

By sending targeted and personalized emails to your subscribers, you can keep them engaged with your brand and drive sales. According to a recent Campaign Monitor study, email marketing has an average ROI of 3800%, making it one of the most profitable marketing channels for businesses.

3. Organic Social Media Marketing

Social media marketing involves using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your business and engage with your audience. Social media is valuable for small businesses because it allows you to reach a wide audience, build brand awareness, and drive traffic to your website. By consistently posting engaging content and interacting with your followers, you’ll build a loyal community and generate more leads and sales.

It’s important to note that the state of and trends across the social media space are ever-changing. A social media marketing expert can ensure that you are staying on top of high-performing trends and meeting your audience where they are.

4. Content Marketing

Creating valuable and engaging content is an effective way to attract and retain customers. By sharing informative, educational, and entertaining content on your website and across your social channels, you establish yourself as an authority in your industry and build trust with your audience.

A strong content marketing strategy tells a story about your brand, relates to your audience on a personal level, and recycles content across active channels in a seamless and integrated fashion.

5. Paid Advertising

Paid advertising involves paying to promote your business on various platforms, including Google search, social media, and display networks. It’s valuable for small businesses because it can help you reach a wider audience, generate leads and sales quickly, and increase brand visibility. By targeting specific keywords and audiences, you can optimize your ad spend and maximize ROI.

Paid media rarely yields strong results with a throw money at the wall and see what sticks approach. It’s important to have a strong paid media strategy, created and continually tested by an expert, to make the most of the financial investment required.

Investing in these marketing channels can yield a high return on investment for small businesses. By prioritizing your marketing investments wisely, you can reach your target audience, generate leads, and drive sales, even with a limited budget. Outsourcing any of these marketing skillsets to a freelance expert will save you time and energy and get you a step closer to increasing ROI and closing more sales. You can submit a project request to Aureo’s freelance network, here.